With 35 years’ experience in the small service business and consulting industry, he is a seasoned service expert. He has travelled the country educating thousands of owners, managers, technicians and sales professionals in the “blue collar service business” on how to change their thinking and grow their sales.

He helps them to understand and utilize the principles of Pure Motive Service which is to connect with clients, create premium, mid-range and economy and allow consumers to purchase what is “on-code” for them. He has written the books “Whisper Sales Management: Lead, Calm And Focus The ‘Wild Mind’ Of Your Pack” and “the Sales Object-o-Matic: The Ultimate Service Sales Cheat Sheet”. Joe has a true desire to help small service businesses like hvac, electrical, plumbing, janitorial and other service based businesses become as successful as possible. Whether guiding blue collar workers on a live coaching call, through in-person workshops, or via print, video or audio materials, you will feel his passion to transform your personal economy.